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Management Team

Rohan Coelho - CEO

With 24 year history of penetrating technology into pioneering or resistant markets, Rohan has founded 4 businesses, brought 7 products to market in 4 industries, and have over 30 patents issued for his inventive efforts. Rexanto is Rohan's third IT business in the prescription medication space and 2nd business serving LTC pharmacies as customers. 

Previously, Rohan founded and led Daverci Solutions, an eMAR (Electronic Medication Adminstration Records) company that both automates charting at facilities, and also automates electronic orders to the pharmacy. Daverci is widely recognized as segment creator and is still considered a segment leader. 

Prior to Daverci, Rohan specialized in driving adoption of PC technology during 12 years at Intel and was awarded 3 Intel Achievement Awards. A veteran of Intel's Internet Health Division, Rohan developed several new healthcare IT businesses including a physician connectivity solution for electronic prescriptions integrated to both pharmacies and benefits managers. 

He is co-author of a multi-media book published by Addison Wesley, has numerous industry journal and magazine publications and holds degrees in physics and computer science.

Samir Bhatia - CIO
Samir has over 20 years of technology experience, P&L responsibility and building companies. He has been a CxO at several startups including Founder/President at Tribiosys, Inc. a technology and process consulting firm for bio-techs and pharmaceuticals. He has broad healthcare experience including FDA regulations such as cGxP and 21CFR Part 11. He has launched many software and electronic products from concept to successful market penetration. More recently, as CIO at Boston Analytics, a cross border research and analytics firm, he was part of the executive management  team and was instrumental in growing the company from 40 - 170 people. 
Samir holds Master’s degrees in Computer Science and Physics from Northeastern University.

Bill Rothenberg - Vice President of Sales
Bill has had a successful career of over 25 years of building winning sales teams, processes and channels for high-tech companies. His experience in direct sales, business development and partner relationships has helped deliver new technologies into competitive and hard to penetrate markets including Healthcare, BioMed and Medical enterprises.  Previous positions in large corporations include sales executive roles at Adobe, Synopsys and Cadence Design Systems; along with several start-up roles across various solutions and applications. Bill has Bachelor of Science degree with double major in Computer Science and Marketing from the Ohio State University. 

Vice President, Client Services

24 years of experience managing all facets of supply chains for numerous industries; including procurements, contracts, operations, call centers and customer relationships; track and trace solutions with all major logistics vendors six-sigma accuracies on over 2 million annual consumer shipments.

Area Experts

Include Director, Fulfillment who designed assembly lines for IBM that are still in use at off-shored locations; Enterprise Architect with expertise in various web technologies from companies such as Ford Aerospace and pharma startups; Director, Customer Software with experience in mission critical solutions for financial industries; and Director, Database Software with engineering and management expertise developed at Oracle, Google and pharma startups

Domain Expertise

Dan Jens, R.Ph
Dan Jens, a veteran executive in the pharmacy industry, has over 25 years at both corporate and LTC pharmacies. In the early 2000s, Dan leveraged his corporate pharmacy background to found an independent LTC pharmacy serving Grand Junction and other Colorado regions west of the rockies. The pharmacy has expanded with satellite locations east of the Rockies and has merged with a larger pharmacy network based in the South East. Dan has been a long-time supporter of Rexanto, was instrumental in shaping our vision, and is a continued advisor on pharmacy operations and expansion. 

 Alan Worley, R.Ph.
Alan Worley has established himself as a thought leader in the pharmacy industry. Pharmacy manager at a progressive LTC pharmacy in Pennsylvania, Alan's pharmacies have been serving their customers with short-cycle fills for decades. Their attention to customer service, differentiates them from their competitors, and is primarily responsible for their loyal customer base, Alan is an active contributor to pharmacy discussion boards, and an early adopter in shaping new technologies. Alan has been an active contributor to Rexanto's efforts in short-cycle-fills, and is continued advisor on pharmacy technologies and pharmacist collaboration services. 
The Weinberg Group
The Weinberg Group is a multinational scientific and regulatory consulting firm. They help companies address regulatory requirements, improve manufacturing processes and support products through the legal system. The Weinberg Group has successfully partnered with Fortune 500 companies, as well as leading corporations of all sizes from around the world. Their clients represent a broad range of industries, including pharmaceutical, biotechnology, medical device, chemical, consumer product, food and cosmetic. Rexanto will leverage the Weinberg Group to verify conformance to cGMP and other relevant regulatory guidelines.